Why Marketing is Becoming Like Software Development

July 30, 2010

Software development is influencing marketing a lot these days with the emergence of Agile Marketing and Test-Driven Marketing- Agile and Test-Driven concepts being two concepts that have dominated software development for the last 5 years. The reason is not a fad crossing over, but rather a more fascinating and powerful phenomena. As the Internet has [...]

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Why Don’t B2B Marketers Test More?

July 22, 2010

There was a post yesterday by Seth Godin on testing and how B2B marketers often avoid the early testing work that can save so much money later: “Business to business marketing is almost always better if you treat it like direct marketing. ” and “Get it right for ten people before you rush around scaling up [...]

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What Spaghetti Sauce Teaches Us About The Diversity of Marketing Audiences

July 19, 2010

Malcolm Gladwell on spaghetti sauce | Video on TED.com http://bit.ly/9K6Amd A great video on how testing uncovered hidden diversity that 20 to 30 years of asking questions didn’t and led to the creation of extra-chunky spaghetti sauce. Another interesting example from the video- creating one coffee roast for a group would test an average of [...]

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How to Effectively Delete a Blog Post

July 19, 2010

Google Reader Loves Your Content So Much It Just Doesn’t Want to Let Go Sometimes when you delete a post, it doesn’t go away- Google Reader keeps it around. And with up to 65% of your readership using Google Reader directly or indirectly (many standalone readers sync with Google Reader, including NetNewsWire on Mac and [...]

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TED for Marketers

July 19, 2010

TED has become a phenomena, and an addictive one at that. It is a great source of inspiration for both presentation and content. Top 5 TED Talks for Inbound Marketers is a great set of links and comments regarding TED talks of particular interest to marketers. As a bonus, there is also a good eBook [...]

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Can Subject Matter Experts Destroy Your Company?

July 15, 2010

People have an expert problem. When faced with an expert, they become dumb. So when you place a subject matter expert in the middle of your company or group, does your group become smarter or dumber? A bit of both, depending on the personality of the subject matter expert and the personality of the people [...]

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Please Stop Generic Enterprise Marketing!

June 22, 2010

The biggest challenge for most tech companies is marketing. You often hear companies lamenting poor technology winning out due to superior marketing. I’m not sure if this is true. Maybe it was poorer technology (read less cool) but was it a poorer solution? I don’t believe you can have a superior solution without superior marketing. [...]

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The Dark Matter of Selling: The Missing 90% of the Sales Process

June 10, 2010

The universe is made of stuff. The fancy term for the basis of this stuff is matter. But based on some calculations, we can only account for 10-20% of the matter in the universe- the other 80-90% is missing. The common term for this missing matter is Dark Matter. The same concept applies to selling. [...]

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When Being Customer Driven is Dangerous

May 6, 2010

Is Being Customer Driven Great? Being customer driven is great. Tap into the voice of the customer, and channel his wants and needs into compelling products and messages for rapid business growth, high profits, and stellar performance. How can that be dangerous? Simple- the wrong customer. You don’t tap into the voice of your TARGET [...]

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How to Be Test-Driven In Your Blog Marketing: Comments, Subscriptions, Social Media, Links and Traffic

April 12, 2010

I am making the assumption, based on effort and focus, that my articles are interesting and, hopefully, somewhat unique. But, in keeping with the theme of my blog, I need to test that. Also, my goal is relevant readership. I don’t have any ads on this site and page views aren’t the main goal. A [...]

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