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Test-Driven Marketing

You Are Probably Wrong. Prove Otherwise.

From the category archives:

People

Should You Trust a Blogless Marketer?

by Nick Van Weerdenburg on August 17, 2010

Why Don’t B2B Marketers Test More?

by Nick Van Weerdenburg on July 22, 2010

Can Subject Matter Experts Destroy Your Company?

by Nick Van Weerdenburg on July 15, 2010

This blog celebrates empirical skepticism in complex markets and studies ways to gain actionable insights into those markets.
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