Should You Trust a Blogless Marketer?

Starting a personal blog is one of the best marketing educations a person can get. The journey of a new blog to readership is marketing in its raw essence, the experience of which will make almost any person a better marketer.

The Inner World And Growth of a New Blogger

The silence of a crowded market makes you feel invisible.

You have a constant pull to sell out and republish common, boring, rehashed content that creates emotional rather then intellectual connections. I.e. it’s daring and hard to be original and authentic.

One piece of content is celebrated, the next two completely ignored even though you thought they were better.

You realize too late that a bad title killed your articles uptake.

You try harder, and what you thought was a good title is completely ignored.

You start to recognized your own authentic and inauthentic voices and become embarrassed for some of your prior work.

You finally become comfortable blogging, a feeling similar to when you’re at a party for 30 minutes and finally relax and join the flow.

You become too comfortable, and confuse your readership with content that doesn’t follow your theme. It’s self-indulgent or chases trends.

You recognize that trying too hard shows, and you go back to being quietly authentic.

You realize promotion is 50% of your effort per post.

You realize that promotion is a mistake, and that participation is 50% of your effort per post.

Twitter finally starts making sense to you. An epiphany strikes, and you realize that Twitter is like any market, just much faster. Authenticity, personality, focus, adding value, visibility, relationships are all core.

You realize that face-to-face connections are 50x more powerful then online connections. You start to realize that most top-bloggers are also top conference attendees and top conference presenters.

You realize that constant effort, strong focus on a theme, and lots of persistence are what make things happen- ripples, not splashes. Or drips if your prefer Seth Godin’s description.

You realize that you need to grind it out inch by inch, not try for the hail mary pass.

You realize that your new blog relationships are in fact soft-partnerships. People recognize when you help others, and in turn, help you.

And, ultimately, all this is in your bones because it was your credibility, your reputation, and your ego on the line.

You are now a way better marketer then you were six months ago.

Should you trust a blogless marketer? Of course. Maybe they have more important and valuable things to do, or they just don’t care for it. However, it’s worth taking into account, as one experience among many, what a blog means to a person’s marketing intuition and outlook.

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