Comments on: When Being Customer Driven is Dangerous

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By: Test-Driven Marketing is in the October Pragmatic Marketing Newsletter

Test-Driven Marketing is in the October Pragmatic Marketing Newsletter — Wed, 20 Oct 2010 13:33:57 +0000

[...] When Being Customer Driven is Dangerous [...]

By: The Customer-Driven Sales Process - Topic Research, Trends and Surveys

The Customer-Driven Sales Process - Topic Research, Trends and Surveys — Mon, 19 Jul 2010 00:00:30 +0000

[...] building sales … Read More RECOMMENDED BOOKS REVIEWS AND OPINIONS When Being Customer Driven is Dangerous | Test Driven Marketing Being customer driven is great. Tap into the voice of the customer, and channel his wants and [...]

By: Steve Johnson

Steve Johnson — Sat, 10 Jul 2010 13:20:17 +0000

The customer is always right… except when it’s the wrong customer. As Scott Sehlhorst at Tyner Blain said, “We want customers to INSPIRE our product, not DEFINE them.”

By: Please Stop Generic Enterprise Marketing! | Test Driven Marketing

Please Stop Generic Enterprise Marketing! | Test Driven Marketing — Thu, 08 Jul 2010 20:22:24 +0000

[...] rather then marketing-driven: a strangely contradictory situation that hurts sales as mentioned in When Being Customer Driven is Dangerous last month. The result is consensus marketing that appeals to everyone and no [...]